Do They Think We’re Stupid?

You might be seeing a new label on certain foods at your local grocery store.  A new food-labeling campaign called Smart Choices,  is “designed to help shoppers easily identify smarter food and beverage choices.”

Want to know which foods will bear this label?  Fruit Loops, Mayonaisse, and Fudgsicle bars.  No, this is not a joke.  Fudgsicle bars.

Here’s an excerpt from the article:

“You’re rushing around, you’re trying to think about healthy eating for your kids and you have a choice between a doughnut and a cereal,” Dr. Kennedy (dean of the Friedman School of Nutrition Science and Policy at Tufts University) said, evoking a hypothetical parent in the supermarket. “So Froot Loops is a better choice.”

Are you kidding me?  Since when are your only choices Fruit Loops and doughnuts?  What kind of store is this doctor shopping at?

Read the whole article here.


Better than broccoli.


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